What Does Non Editorial Mean?

If you are considering using an image from Shutterstock for your project, you may be wondering what does non editorial mean. It is important to understand that non editorial use of images cannot be used for any commercial or promotional purposes.

If your project is not editorial, it likely requires a separate license. This is because some of our editorial images contain people, properties, trademarks, artwork, and logos without model releases.

Definition

Non editorial is any use of images, audio, video or other content in which the purpose is to promote or sell a product or service, rather than for the newsworthy, informative, educational and/or public interest purposes described above. This type of usage includes TV commercials, movie trailers, social media posts and web banner ads.

Generally speaking, editorial content is used to build trust with your readers by providing knowledge and information that helps them reach their goals. When you give them what they need, they’ll come back for more, and that can be a good thing!

TechTarget’s Editorial Ethics Policy is based on the American Society of Business Publication Editors’ Guide to Preferred Editorial Practices. The guide sets forth preferred editorial practices that editors follow to maintain integrity and accuracy of content and avoid conflicts with sponsors, advertisers and clients in their work.

Editorial staff are not permitted to accept gifts of products for review, samples or other valuable items in exchange for coverage. They also should not be part of sponsor solicitation calls or meet with public relations representatives on behalf of the client, advertiser or sponsor.

If a product or service is being provided to the publication for review, the editor should make every effort to obtain additional details and opinions from other sources. The editor should not be accompanied by a public relations representative on call unless preapproved by the editors.

In general, the editorial staff makes final editorial decisions on stories and articles based on reader needs. In addition, all dealings with public relations representatives and story sources are conducted on a “no quid pro quo” basis. This means no preferential editorial treatment should be expected. All editorial personnel should disclose to their superiors all financial relationships that might provide a potential conflict of interest.

Purpose

Non editorial content is designed to engage audiences and deliver a broader message. This may include information about current events, celebrities, or public safety issues. It is also sometimes used to highlight a company’s latest products, services, or technologies in an entertaining way. It may be included in a blog, magazine article, or newspaper piece, as long as it isn’t accompanied by a product pitch.

The best example of this type of content is a thought-leadership article that provides valuable insights and information about a particular topic. This kind of content often has a short introduction, followed by a series of paragraphs that describe the main points of the piece. It may even include a cliffhanger that makes readers want to read more.

This type of content is most frequently found in special advertising sections, supplements and single-sponsored issues. It is also occasionally included in articles, news stories and video content. For example, a blog post that incorporates an animated GIF is a great way to make an otherwise static image come to life. This type of content also has a good chance of getting noticed on social media if it is paired with the right content.

Scope

The scope of non editorial is a bit more complex than the name suggests. It is a good idea to be aware of the limitations of your chosen media if you are to achieve maximum ad return on your investment. This is especially true for online content where a single advertisement may have you in the crosshairs in an instant. The most effective strategy is to identify the ad types and their appropriate content restrictions before you begin the tagging exercise. The biggest challenge is deciding which content to use for which ad types. This is where our team of image experts comes in.

Permissions

Whenever an author has an essay, story, poem, song lyrics, or other text in her manuscript that was published previously, it is the authors’ responsibility to obtain permission from the rightsholder for reproduction. This includes reprinting the work for publication and for inclusion in book club or electronic editions.

In many cases, this involves reprinting an entire article or anthology chapter from another publisher. In other instances, the author may wish to quote a substantial extract of a text from another work that has already been published, or use an illustration (e.g., a table or graph) that has been published elsewhere.

Permissions fees tend to run high for these types of materials, so authors should do their best to negotiate permissions with rightsholders as early in the publishing process as possible. They should also be sure to request non-exclusive English-language rights throughout the world, and should not limit their permission requests to just one medium, language, or territory.

When obtaining permissions, authors should provide complete documentation and an accurate description of what they are requesting. This includes a completed permissions log for each item requiring permission, with sample art and/or documentation of the material that is being used, and any pertinent information about restrictions or use and distribution.

Authors should also indicate whether the material is subject to fair use or not. This will help determine whether the material is appropriate to include in the publication.

If the material is not subject to fair use, it is recommended that authors contact their journal’s editorial office with questions and issues as early as possible. They should not reprint a work without seeking permission to do so first, as it can be a breach of contract.

If an author violates this requirement, the journal’s Editorial Board may reject the manuscript or impose a moratorium on new manuscripts from that author. If the violation is severe enough, the disciplinary body may also refer it to the author’s academic institution or hospital.